Genshin Impact was awarded the title of Game of the Year at THE GAME AWARDS 2022, according to the players' choice. However, the game's recognition and endless love for its lore are not only demonstrated by awards, but also by fans' willingness to support the project beyond its boundaries. Some believe that the game's stylistic approach may not be entirely suitable for a mature audience, but our team disagrees with this notion. We have encountered elderly individuals eagerly discussing the game's latest updates while waiting in line at Genshin Impact-themed cafes. As professionals in the gaming industry and active players of Genshin Impact, we will attempt to propose our hypotheses regarding the game's phenomenon of popularity.
In our view, the first reason for the game's popularity is the worldwide fascination with Asian culture, particularly Japanese culture. To be more precise, the obsession with anime. If 10-20 years ago this was a sort of informal gathering among teenagers, now the age range is blurred, and the interest in anime culture is no longer something local. People from all over the world have grown accustomed to cute "waifus" and "husbands", which is why the game's anime-inspired stylistic approach has become a reason to click the download button and immerse oneself in the amazing world of Teyvat's adventures.
When a potential traveler shows interest in the game, it is important to provide maximum accessibility to the universe for everyone, and this is where multi-platform support comes into play. Not only can you play on consoles, PCs, and mobile phones, but you can also save your progress using the same account across different platforms. For instance, you can "wishes" in the morning on your computer and complete daily quests on your phone while on your way to school or work. The main point is that you don't need to purchase any particular device or upgrade your computer's hardware; the game will run on the device that everyone already has - their phone - without sacrificing image quality. The graphic design of Genshin Impact is on par with projects specially developed for more powerful devices.
If you have not been caught up in the first wave of fascination with the style, then perhaps you are among those who have seen the advertisement banner with a character on the Internet or on billboards in your city. Even the most resilient are charmed when they see that very same perfect character. So, the third reason for the phenomenal popularity of the game is the presence of heroes for every taste, quite literally. They come in all ages, skin colors, and beliefs. Some of the characters may have prototypes from legends in the real world. Not to mention, some of them are anthropomorphic animals. And each of them is undoubtedly in their rightful place. We refer to the regions that perfectly match the character's style. The history of the regions not only draws inspiration from real countries but is also generously adorned with original plot twists that cannot leave anyone indifferent. Even if you are too lazy to read through the quest chains, you have probably watched a video compilation of the main plot events.
The free-to-play system is also appealing. There are many gamers in the game who take pride in having obtained everything they wanted without investing a single penny from their own pocket. And it's really not that difficult to get everything you want without making any donations. Yes, you won't get it instantly (but donations won't help you either because each character's banner is time-limited, and even if you really want someone, you'll have to wait). So if you know how to manage resources, you can eventually gather an excellent party of heroes and obtain five-star signature weapons for them (tested on personal experience). It is irresistible when you can get the same things in the game as people who have slightly more financial capabilities, without having to spend thousands of hours catching up to them (as in MMORPGs). All the primogem item acquisitions are within the general quests and events.
One of the main factors, in our view, that keeps people engaged in the game is the ability to devote to it precisely as much time as you have available. Whether you want to log in for 10 minutes a day or play for hours on end, it's entirely up to you. You can pop in a couple of times a month for major cleanups, or enjoy yourself independently or cooperatively with friends every day. Everyone can find their place here.
And what lies on the surface, but is not immediately obvious, when we talk about the phenomenality of Genshin Impact is its gacha system, which many people hate, but which plays on our weaknesses, namely our desire to possess something. Even if you don't intend to play a certain character, sometimes you simply want to add them to your collection, because in our childhood we watched Pokemons and wanted to have the ability to collect them all, we collected caps, stickers, cards. Such games work so well precisely because they give us a feeling of joy when we obtain what we desire, they provide opportunities to communicate with people. To compete, to share joy, to showcase how great it was for us to gather artifacts for a certain character.
We sincerely hope that you do not lose your head and only take the best from the game. By training the ability to save and manage resources, which can be useful in real life, making new friends, and simply spending enjoyable time. And we would like to make your gaming experience a little more pleasant, which is why you should visit our space dedicated to Genshin Impact, where we occasionally host drops where you can win cool gifts related to the game.
