In 2023, competition between streamers is as high as ever. Now it’s not enough to just to go live and broadcast as long as possible. It doesn’t matter if you’re online for 8 hours, or even 24 hours, the view rate will remain zero. Without a doubt, you need to attract traffic from other resources and increase recognition of yourself. We recommend that you use TikTok.
Keep in mind, before you start promoting your stream and gathering some audience, you should take care of your positioning, personal brand and make sure that your channel is technically ready for an influx of new users.
So what is TikTok good for and why should you pay attention to this particular platform?
To begin with, the audience of TT is constantly growing, the peak numbers are yet to come. Smart recommendations of the platform work for you, success of the creators is beneficial to both parties. It provides an opportunity to quickly become popular.
If you’re not yet familiar with TikTok and you think that only schoolkids hang out there, spend a couple of hours getting familiar with it. As soon as the algorithm adapts to your interests, you’ll be able to see the diversity of the site. Meanwhile you will stumble upon many experts from different fields, you will also see different age groups and get rid of prejudices. Trust me, TikTok promotion is effective.
Promote your livestream using TikTok
Before you launch, remember, that popularity may not come at once. Set aside around 3 months for the development of your TT account. Post regularly and adjust to the interests of your audience. If a video on a certain topic has worked better for your viewers, go on with this topic. At the initial stages, it is better to publish several videos a day, a bit later you can reduce the number of such.
What to post on TikTok to boost your livestream
What to post on TikTok? If you are short of ideas, feel free to adopt ours. Also, check the accounts of your colleagues, you may be inspired by their ideas.
Highlights of your streams. The type of content that will require the least amount of time and creativity. It’s enough just to extract the most interesting moments from those streams. They may be some jokes, fragments of difficult playthroughs, spectacular killings of enemies. The video should be clear to the viewer with no need for any additional context.
News and reviews. You can make videos about gaming industry novelties. Not only it will be interesting, but also useful. Short reviews after beating the game. Overview of updates. If you stream watching anime, you can also shoot your reviews, make tops among titles of different genres and give your recommendations. In the end, you can always make parodies of the characters from your game or anime.
Gags and game parodies. If you’re a creative person, then you can take on the most difficult task which is to come up with your own gaming themed sketches or jokes. Such content is the most labor-intensive kind, but it will definitely make you unique. We can talk not only about games, but also about streams in general. Expectation-vs-reality of streamers’ everyday life videos may become your signature content.
Perhaps you are sitting out there right now reading this and still having your doubts. Will your TT subscribers follow your Twitch? Will it really help me? Of course yes. This is your representation on another platform, where the audience may not even know about the existence of streams as a phenomenon. At the very least, you will increase the awareness about yourself in the media. Do not forget to remind in your videos that people can spend even more time in your company on streams. And also pay attention to some popular colleagues: Pokimane, Ninja, DrLupo, Valkyrae. They are already firmly established on their streaming platforms and have huge audiences, but they still come to TikTok to get even more new viewers. You will make it too, good luck!
