Genshin Impact stream
As part of our efforts to boost viewer engagement during a live stream of the popular action role-playing game, Genshin Impact, we hosted four drops on a custom landing page with in-game currency as a prize. To participate, users were required to scan a QR code on the stream, take a quiz, bring a friend, and engage with our social media accounts. The conversion rate for this campaign was 9x higher than the industry standard, with 1257 unique users generating over 4,000 actions in just 4 hours of the stream. In the first 30 minutes alone, we saw 500 QR code scans and 870 users took the quiz. These results demonstrate the effectiveness of our approach and the high level of engagement from Genshin Impact players.
Charity fundraising on Twitch
In an effort to raise donations for United24, a charity in support of Ukraine launched by the President of Ukraine, we hosted a custom landing page with actions for drops on Twitch, during a live stream event hosted by B8 Esports. To support the fundraising efforts, we integrated six drops on a custom donation page, offering prizes from HyperX, Lorgar, and Lenovo. All donations went directly to the United24 PayPal account, with 0% fees. To participate, users were required to make a donation of $1, which equaled 10 entries, and could also invite a friend to donate. The event was a success, raising a total of $23,706 during the 3.5-hour Twitch subathon, with an average donation of $49 and a maximum of $1,000. The live stream also saw 73K+ hours of watch-time and an average of 16K viewers. These results demonstrate the power of using live streaming events for charitable causes and the strong support from the community.
Turn-key campaign with custom actions (SDK)
As part of our efforts to raise brand awareness for Reface, an iOS/Android face-swap app with over 100M installs and funding from Andreesen Horowitz, we focused on targeting Gen Z in the US. Our goal was to boost app installs and premium subscriptions. To achieve this, we found, onboarded, and managed eight Twitch streamers who promoted Reface and hosted drops during their streams over a period of 30 days. A total of $700 in gift cards was drawn as a prize. To participate, users were required to either install the Reface app and subscribe, scan a QR code on the stream, or bring a friend. The campaign was a success, with 29M impressions and a cost-to-market (C2M) under $1. We saw over 1,000 app installs, with 7% converted to premium subscriptions, and a total of 6,000 user actions. These results demonstrate the effectiveness of our approach in raising brand awareness and driving app installs and subscriptions.
Sponsor integration for Esports organization
To celebrate the sponsorship from Esportsbet and boost the social media presence of our new sponsor, we integrated six drops on a branded page for the esports organization, B8. Founded in 2020 by The International champion Danil "Dendi" Ishutin. To participate in the drops, users were required to sign up for Esportsbet, join the Discord server, engage with social media accounts, watch a Youtube video, and bring a friend. Over the course of the 5-day campaign, we saw over 1,000 participants and a total of 3,483 actions. These efforts allowed the organization to grow their audience on social media by 26%. These results demonstrate the value of using drops as a means to reward and engage viewers and the importance of offering compelling rewards to drive interest in your drops.
In conclusion, the demonstrative cases we have discussed in this article showcase the success of our drop campaigns in achieving a variety of goals, including boosting viewer engagement, raising donations for charitable causes, raising brand awareness, and rewarding viewers. These campaigns demonstrate the power of integrating drops into live streaming events and the value they can bring in driving conversions, engaging users, and achieving business objectives.
It is worth noting that drops can be used for a wide range of purposes and can be effectively employed by both content creators and game development businesses. Whether you are looking to drive app installs, promote a charitable cause, or engage with your audience, drops can be a valuable tool to consider as part of your marketing strategy. We hope that the insights and results shared in this article have provided inspiration and guidance for your own drop campaigns.
