We strive to improve every week and introduce new features to make our platform as convenient as possible not only for content creators but also for game developers. However, besides convenience, we highly value functionality. Therefore, we are pleased to announce that we have finally made a long-awaited update and added seven new actions related to Steam. We aim to briefly introduce each action, as well as provide a concise explanation of its usage and the benefits it will bring.
These actions are useful BEFORE the game release.
Let's start with something simple, "Add any game to Wishlist on Steam". This action is suitable for those who are not yet ready to present their product but want to gather a loyal community in advance. Even if your game goes off the player's radar at some point, Steam notifications will remind them not to miss the game release. Moreover, other players who are on the player's friends list will see their interest in the game and might also want to take a look at the demo materials. They can then collaborate in groups, plan to play together, discuss, and share various news related to your game. This seemingly elementary action hides immense benefits.
The next actions, "Download Demo on Steam" and "Play Demo on Steam," are best used together. Of course, simply downloading your demo will add a few points, but it's even better if you can set a specific goal for how much time players should spend in your game universe. With "Play Demo on Steam," you can set bullet points, such as playing for 30 minutes, 60 minutes, and so on, rewarding the player with entries for each milestone, or ask them to complete the demo entirely. Sometimes players forget or intentionally avoid trying the demo version to avoid spoiling their impression of the game. But if you motivate them to do so with drops, you can use such a hook that players will not be able to refuse buying the game in the future.
Actions that are useful during a promotional campaign and do not lose their value
Owning any game on Steam is certainly a direct call to purchase. Even if you have already established a loyal audience, it may seem that additional motivators are not necessary. However, believe me, this is not the case. If you set up a drop with the action 'Own any game on Steam' and include exclusive gaming rewards in the drop, you will undoubtedly push the player to take action here and now. Gamers often postpone purchases, waiting for sales on Steam, but later forget about the game or watch playthroughs on YouTube. However, this action will not allow your game to be shelved for too long, and if the release was a while ago, it can become a decisive factor in finally trying the game.
Sometimes, it is necessary for the user not just to play your game, but to do so for a specific amount of time. For example, if an important and engaging gameplay element is located after 2-3 hours of gameplay, in this case, the action "Play any game on Steam" can be helpful. Here, you can customize milestones and reward entries for a specific amount of time spent in the game, and it's entirely up to you.
After the user has experienced or even completed the game, it would be great if they wrote a review. The action "Write a review on Steam" can serve as an excellent reminder not to forget to do so, and to spread the word about your fantastic game to players from all over the world.
Stay relevant even after the release, as time goes on
We have thought about how to make the process of completing actions even more interesting and useful for game developers and players. Therefore, the last action in this patch on Steam is "Unlock achievement on Steam". It will help to increase the number of hours spent in the game, immerse players in the gameplay, and most importantly, reward the most curious players if the achievement is difficult enough to obtain. Perhaps, before the introduction of this action, players were unaware that such a thing even existed. Now, you can bring their attention back even years after the release, so they can return and try to conquer this summit.
With this new ultimate package of actions for Steam, game developers of any magnitude will be able to actively engage their audience in both new projects and those that have already gained their community. We recommend that you carefully review our website, as we have even more cool actions for your social networks and beyond. You will always find content from creators of any scale and be able to promote your game. Drops are an invaluable tool that helps increase profit from everything you create. If you have any questions, you can always contact us via Discord ;)
