The concept of a personal brand has already become an eyesore for many Instagram and YouTube users. You can find general information on these platforms about what it is and why it is needed. But let’s have a brief recap. A personal brand is an image that the community develops about you. We will help you understand precisely how to discover your unique features, convey them, and integrate them into streaming.
Let's start off with figuring out the essence of your personality and your stream. For your audience to develop specific associations about you, you must first decide how you would like them to perceive you. To outline your distinct image, could you think about the main topic on your stream? E.g., Let’s Plays horror games, watching movies/anime on stream, cooking, etc. Perhaps you adopt an image of a friend with whom you can talk about cars and watch some racing Let’s Plays; a League of Legends professional who can share advice and teach you some about the game; maybe a girl to discuss music and cinema with.
Try and list five positive qualities and five negative qualities of yours. Learn to extract benefits for your stream from the positive ones, leverage your negative attributes and organically fit them into your stream. You won’t be able to hide them for a long time; sooner or later, they will show up, and then you may be accused of deception. Better show that you’re a human being. Think about the emotions you want to evoke in people.
What kind of music do you like? Please tell your audience about it, and let it play in the background of your stream; it will help to subtly create an atmosphere and show your preferences.
Could you define an interests cloud of your own, preferably no less than ten, and highlight interests on the stream? For example, if you like beer and maybe you drink too much, and it already gets noticed on the stream? Instead of hiding it in a mug, tell the audience about some new purchases, what you liked, and what you didn't. Maybe stream yourself brewing your own sort of beer. If you like jewelry, let it become a recognizable part of your image. Try wearing pretty earrings or bracelets. You can change brooches or necklaces for every stream while mentioning your accessories. It may seem insignificant, but it will create a solid associative line with your personality. Or maybe you are a massive fan of a particular country? For example, if it’s Japan and you have been there many times, you can share interesting stories, cook Japanese dishes, recommend anime, and walk through Ghost of Tsushima. The broader your area of interest, the more ways to integrate them into your stream. Think about it and be sure to communicate it to the audience.
Most importantly, decide on the ideas you want to convey to the audience as an expert. Best if it’s at least three of them. They can relate to the topic of your stream, or it can be your personal characteristics. For instance, in case you keep yourself fit and stick to a healthy lifestyle. Stream your workouts, cook healthy food, deliver to people the importance of an active lifestyle, and keep track of your diet and sleeping schedule. Or, if you love animals and want to attract as many people as possible to help, you can organize a charity fundraiser for shelters with homeless animals. Then, you can livestream yourself, volunteering in one of them, helping with cleaning and feeding, raising awareness among more people about the issue.
Your stream revolves around you and it depends on you solely, whether it’s gonna become memorable or it’s to become another faceless channel.
