The Beginning of the Genshin Impact Campaign on Our Platform
When Genshin Impact approached us for their promotional campaign, we knew we were dealing with a massively popular game with a strong fanbase. With thousands of viewers tuning in to streams and millions of players logging in every day, it was clear that the game had already gained a massive following. However, the purpose of the campaign was not just to attract new players, but also to reward their most loyal fans and encourage those who had left the game to come back. Our platform was the perfect way to reach out to Genshin Impact's audience and create a buzz around important news and updates. In this section, we'll take a closer look at how we collaborated with Genshin Impact to create a successful promotional campaign that delivered results for the game and satisfied its loyal fanbase.
Engaging Genshin Impact Fans through Interactive Drops
One of the most successful ways that we engaged Genshin Impact's audience was through the use of custom landing pages and interactive drops. Our team created four unique drops, each of which included in-game prizes for players to win. However, in order to be eligible for these prizes, fans were required to take specific actions that would help increase engagement with the game and our platform. These actions included scanning a QR code on the stream, taking a quiz, inviting friends to join, and engaging with social media accounts. Genshin Impact's team played a crucial role in promoting these drops during their streams and directing fans to our custom landing pages. With these interactive drops, we were able to generate a lot of excitement among Genshin Impact fans, encouraging them to engage with the game and our platform on a deeper level. In the next section, we'll take a closer look at the impact that these interactive drops had on Genshin Impact's promotional campaign and player engagement.
The Impact of Interactive Drops on Genshin Impact's Player Engagement
The success of our interactive drops during Genshin Impact's promotional campaign was staggering, offering a range of benefits to the game. Here are some key highlights:
- Conversion rate that was 9 times higher than the industry standard.
- 1257 unique users generated over 4,000 actions in just 4 hours of the stream.
- 500 QR code scans and 870 users took the quiz in the first 30 minutes alone, exceeding our expectations.
- Increased player engagement and loyalty to the game.
- Greater visibility and brand recognition for Genshin Impact.
These impressive results demonstrate the effectiveness of our approach and the high level of engagement from Genshin Impact's loyal fanbase.
In conclusion, Genshin Impact's promotional campaign on our platform was a great success, highlighting the impact of interactive drops in driving player engagement and brand recognition. By utilizing our platform and the power of interactive promotions, Genshin Impact was able to achieve its promotional goals and increase player engagement among its loyal fanbase.
But Genshin Impact's promotional efforts didn't stop there. The game has also made waves offline with the opening of a Genshin Impact-themed cafe in Japan. You can read more about this cafe HERE.
At our platform, we're committed to providing innovative promotional solutions for games of all sizes. By leveraging the latest technology and promotional techniques, we aim to help developers achieve their promotional goals and drive player engagement to new heights. Thank you for joining us on this journey, and we look forward to continuing to push the boundaries of what's possible in gaming promotion.
