Direct advertising is one of the most profitable ways to monetize your channel. Advertising integrations are basically demonstration of products and/or services by a streamer, as well as placement of banners and referral links for your customer. Let's figure out how to start making money by advertising, where to look for customers and what is needed for this.
Who can place ads?
Absolutely any channel can take advertisement proposals. The main thing is to be able find those willing to cooperate. Once your average online is 1000 viewers or more, offers will arrive on their own. You’ll be able to choose what best suits your requirements and the interests of your audience.
Even having online of a few hundred people, you’ll already start to receive some offers. But in order to do this, you have to occupy a firm position in your section or be the best in a unique niche. You can also search for advertisers yourself.
It also happens that streamers with up to 100 people online also receive advertising contracts. This is mainly due to several reasons:
1. The customer wants everyone to trumpet about their product and they’re willing to pay every single streamer they can find.
2. It is more profitable for a customer to pay several dozen lower tier streamers for their advertising than to pay for one huge name.
3. Your channel occupies a specific niche: the audience is super loyal; the product is not typical, and thus requires a special approach to its presentation.
4. And lastly, the advertising campaign could be run by a newcomer who is new to the market. Yes, it happens, too.
As often as not, a small channel’s owner would go and look for advertising opportunities himself. It is also not uncommon to work free of charge in such cases. Streamers with a small audience agree to barter or to receive interest from the referral link clicks.
How do you prepare your channel for advertising?
You need to make sure that the design of your channel looks professional: all information fields and the bio block are filled in; links to other social networks added; there are recordings of your previous broadcasts; and last but not least, there should be a schedule of the upcoming streams of yours.
Be sure to leave your email for cooperation somewhere in plain view. This way you’ll make it clear that you are open to proposals and potential customers won’t have to search for your contacts on SN’s or contact the platform representatives.
Watch your behavior. Perhaps profanity, aggressive antics and smoking on your stream are all part of your image, but be ready to the fact that it can discourage potential customers from cooperating with you. Brands, especially large and respected ones, don't want to be associated with inadequate influencers.
How to find ads for your stream and make money out of it?
Perhaps the easiest and most reliable way is to utilize our service - Drope.me. In the "Influencer Drops" tab, we publish offers specifically for streamers and YouTubers. You can apply as an influencer and earn money by completing straightforward tasks. Wondering where these offers come from? The answer is simple - game developers who want to share their products and introduce them to the audience of smaller streamers come to us and present their offers. By regularly checking the page, you'll find companies associated with well-established games like LoL or Fortnite, as well as explore proposals from indie game developers. Most importantly, you can receive your first payment even with an online audience of just 10 people. If you have specific interests, feel free to make use of the tips provided below.
Create a business offer. It could be a PPT or even a full-fledged landing page. Include the following information about your channel in it.
1. A couple of words about yourself.
2. Which sections you most often stream on and what is your type of content.
3. Add the activity statistics for the previous three months (you can get it in the control panel): a graph of the growth of the number followers, your average online, the number of views.
4. Monthly amount of hours you spend online.
5. Indicate the price of advertising on your channel and your options for cooperation.
Send this offer to either some advertising agencies working with streamers or to companies directly.
You can also ask to provide equipment in exchange for the promotion of it. For example, you can ask for headphones and talk about them on your stream in return. Indicate the model and brand of these headphones in the infobox under your stream.
You can also register on advertising exchanges. There you can indicate that you’re ready to receive promotional proposals on your channel, and you can also track offers provided by brands there. On the exchanges, you can find offers with a fixed payment for placing a banner for a certain period or get a cut from the goods and services sold through your link.
In conclusion, we want to give you a little piece of advice. Do not promote everything just for the sake of advertising something, especially if it doesn’t get well rewarded so that you can reinvest in the development of the stream. Don't grasp at any straw just to get your proposal, promoting something that won't interest your audience. You shouldn’t trade your time for a third keyboard, simply because they give it to you. Your dream offers will definitely come, the main thing is not to tarnish them with bad neighborhood of dubious products. And if you continue to experience difficulties in finding ads for your channel, read about other ways to monetize it.
Here, you can also learn about other methods of earning from your stream, so don't put all your lemons in one basket. Strive to maximize your income by exploring multiple sources of revenue.
