We present an invaluable tool for game developers, businesses, and anyone looking to advance their product in the gaming industry - influencer drops. With this feature, you will be able to discover and engage gaming influencers absolutely free of charge, and improve your KPIs.
Through influencer drops, you can attract gaming creators of any size, and best of all, you won't have to manage the campaign manually, which is very convenient when dealing with hundreds or even thousands of streamers. As a result, you will be able to grow your KPIs, save time, gain new users, or engage your existing user base.
Let's examine all the top features and differences of influencer drops from regular ones. By the way, you can learn what a drop is and how to set it up for maximum profit in this article.
Choose influencers with target social networks. If you need only Twitch streamers, choose them, and if you want TikTokers, that's also easy to set up. If you're ready to reach creators across multiple social networks, simply select them all.
Set a minimum value for subscribers and views. To easily filter out those who are not of interest to you, choose a minimum number of subscribers and views on the social network. For example, if you want a streamer who is regularly watched by at least 100 people online - no problem. But if you don't want to set rigid parameters, you can apply only one of the filters or not use them at all.
And a small piece of advice from us: subscribers play a slightly less important role than commonly thought. Online viewership on the stream or the number of views on videos is much more crucial, as this is how people learn about your product. Subscribers could have been obtained a long time ago or through illegitimate means.
Language and region selection are essential as you don't want your product to be advertised to an audience that is not interested in it. That's why you can choose the region and language of the influencer(s), even several of them.
The selection of actions through which the influencer will promote your product is also up to you. We offer a wide range of actions, especially suitable for Steam actions, but if you do not find what you need, you can customize it using the custom action function. If you are a beginner on the platform and do not yet understand what this is all about, here is a brief explanation - an action is a task that a user must complete to receive a reward (in this case, the influencer performs them).
It is worth noting that in influencer drops, you do not need to reward each influencer individually; it is sufficient to set up a prize pool, which can be anything, such as in-game items or a subscription to your product. However, if you still want to recognize the achievements of some of them, for example, those who complete the most challenging actions and do it faster than others, you can do so using the "bonus reward" function.
Throughout the entire campaign, you will have access to the influencers' real-time activity, as well as complete statistics during and after the campaign.
And the most important thing that will save you time and allow you to process applications from thousands of streamers without spending your time on it is the approval type. It can be automatic or manual. By choosing automatic, you will spend only a few minutes setting up the drop, and then you will regularly familiarize yourself with the performance results of the streamers in the statistics section. And you don't need million-dollar budgets for all of this.
If you have any questions, you can contact us directly, and we will help you make your platform experience much more enjoyable.
