Are you searching for influencers to promote your product or game, but unsure which platform to start with to find individuals who best suit your company? Let's figure out which platforms are the best for finding influencers and what features each has.
How to find gaming influencers
Let's start with the most obvious point, but we can't overlook it as we want to emphasize some nuances. Of course, Twitch and YouTube are the foundation and indispensable platforms that nurture influencers and essentially serve as their stage without which their activities would be impossible. It may seem like the best place to search for streamers, but there are pitfalls. Firstly, sorting streamers by regions, game genres, average online viewership, and streaming frequency takes much time. Secondly, you'll have to find contact information and await a response. Despite its apparent appeal, this option is not the most effective and yields the least profit in terms of time invested and results obtained. What to watch when you’re looking for the right influencer is already overviewed in this article.
Streamer communities
One interesting approach is to search for streamers in thematic Discord, Twitter, or Reddit communities. The convenience lies in not having to spend much time on research. It is enough to leave your request in the form of an announcement, and suitable candidates will respond on their own. Of course, this doesn't negate the need to verify the channels that respond, but at least you don't have to search for them yourself. One downside is that this method is suitable only for those seeking up to five influencers for their promotional campaign since the number of responses is usually limited.
Influencer marketing platforms
If your team lacks the resources to handle the search independently, specialized platforms have already done everything to facilitate collaborations between streamers and gaming companies.
Here are a list of the best platforms to find influencers:
- Aspire — one of the popular influencer marketing platforms that works with top brands and has a lot of tools to discover and manage influencers. Definitely, a great platform if you’re working with a big brand, but it might be less applicable if you’re searching specifically for gaming influencers as Aspire is a generic tool.
- TikTok Creator Marketplace — you can search by creator type, audience, engagement, and channel growth trend. Cons of this platform: it’s obviously only for TikTok influencers.
- Keymailer — probably the most well-known platform. You can add keys there, influencers will apply to, and you can review them to select those who will receive the key. Unfortunately, then your control over streamer over, there are no guarantees of a stream. That’s why when you’re making your marketing plan and counting the free keys you’re going to give, in results estimation, you should count that only some streamers will go live and bring sales.
- Lurkit — this time, you can also send keys to gaming creators, but you’ll pay them for integration and give a strict brief to the selected streamer. For example, you’ll pay around $140 per stream hour, so you can predict results more precisely in your planning.
- Drope.me — similarly, you’re paying for guaranteed results, but this time, you can focus on performance results (wishlists, sales, app installs) and tracking. This means you’re setting up actions for influencers and their viewers, and you will pay only for completed actions. On average, you will pay $2 per Steam wishlist, from $20 per stream or $14 for Sout-out.
Twitch streams, YouTube and TikTok videos, and Tweets posted by streamers can be tracked automatically by the platform. Same for community actions — Steam Wishlists, Steam sales, App Installs and many more. This allows you to simplify the process and simultaneously work with hundreds of streamers.
If you’re looking for automation, and scaling and want to be in control of your influencer-marketing results, read more about how Drope.me campaigns work here.
Choosing the right platform for finding content creators is over half the battle. And if you select a tool wisely, you can succeed in the competitive gaming market.
