Choosing the game you will promote is a fundamental step that directly impacts the success of your marketing efforts and income. Even if you have meticulously planned your promotion or done everything within your control, it does not guarantee excellent results if a mistake occurs during selection. Let's explore how to select a suitable game for promotion.
1. The game should align with the genre you typically play
The first point to consider is whether the game matches the genre you usually choose for streaming on your channels, which your audience is accustomed to seeing. Even if you become interested in a new release, it doesn't mean your audience will warmly welcome it. It's possible that viewers may not be interested in a completely different game compared to your usual content. Therefore, strive to select games within the same or a similar genre. For example, if you regularly stream Dead by Daylight, choose matches from the Drope.me campaign list that belong to the horror or survival genre.
2. Find out what other games your audience enjoys
If you've been streaming for a while and have a loyal audience, you probably already know which games they like. Often, fans of one game will also pay equal attention to another project, especially if it's from the same developer or offers shorter gaming sessions. For example, Genshin Impact players may enjoy spending time in Honkai Star Rail. However, the easiest way to find out what else your audience wants and doesn't talk about is to check the analytics section on Twitch or YouTube. You'll see statistics on channels and games your viewers prefer there. This way, you can gain insights you may not have been aware of and choose the next game for promotion based on this information.
3. Check if the game meets your PC's technical specifications
If you come across a campaign featuring an excellent game with exciting features for streamers and immediately feel like applying to promote it, take a moment to pause and check the system requirements. Neither you nor your viewers will enjoy it if the FPS drops or the stream is plagued by multiple lags. Also, ensure the game includes a language package that is understandable to you and your audience to provide an engaging viewing experience.
4. Familiarize yourself with the campaign's conditions
When choosing a game to promote, base your decision on the payment figures and your ability to fulfill the campaign's actions. Do you have time slots available to complete the actions in full? Can you even fulfill them at all? Sometimes, campaign creators set particular conditions, such as achieving a specific achievement in the game. If you are unfamiliar with the project, you might misjudge your capabilities and fail to complete the required action. While this could become an exciting challenge for you and your viewers, it can be challenging to shake off negative feelings in case of failure.
5. Play games that genuinely appeal to you
This is an obvious point that is sometimes tempting to overlook. However, if you don't genuinely enjoy a game from the start, your skeptical attitude will be noticeable to your viewers. A game may not look like a AAA project, but is there something about it that attracts you or makes you want to explore it? Are there positive aspects you can highlight immediately and share with your community? Regardless of the outcome, you should at least derive pleasure from playing. If the game captivates you, that feeling will undoubtedly be conveyed to those around you.
We hope these tips will help you more effectively select games for promotion and continue to grow in the streaming world with our platform. We also recommend reading these articles:
How to make money as a small streamer
How to promote campaigns on Drope.me
How to stand out as a streamer
